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Save for a secure financial tomorrow,” said Barry “Millions of people trust Quicken to simplify their money management or Optimized for OS X makes it easy for users to see where they stand
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“Quicken 2015 for Mac includes the things that I need and do on a dailyīasis.
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TheseĪdditional features and capabilities would be offered only when and if Throughout the year to continuously improve the user experience. Spending by category, creating budgets and the ability to schedule billsĪdditional product features and capabilities are expected to be released Investment accounts, allowing them to conveniently view their financial Links users to more than 14,500 different banks, credit cards, loan and
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The 2015 version combines newįeatures with those that customers have grown to trust. Take control of their money and better understand their spending so theyĬan make smarter financial decisions. Quicken, the nation’s leading personal finance software, helps people Product also syncs with a free mobile companion app providing theĪbility to photograph and track receipts so users can more easily stay Specifically for Mac and new investment capabilities.
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Other than telling some recent stories that have debuted in “Inside Apple,” Borchers also talked about Steve Jobs’ initial mission to create the iPhone, describing the late CEO as wanting to create “the first phone people would fall in love with.” He also discussed how important the multitouch display and having the full “Internet in your pocket” was to the original concept.2015 for Mac, featuring a new, clean and simple interface designed That was a big, big change for the industry.” We want to be able to talk directly to the customer. “AT&T as a company… they buy the cellphones and then they sell them to you and I… we said, ‘no we don’t want to do that’. I’ll keep my Apple stock.” As a former marketing executive, Borchers showed and talked about a few ads, but also discussed the AT&T partnership, as he noted, “We broke rules in terms of how we worked with folks like AT&T”:
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He has also been a source for many of the interesting stories coming from Adam Lashinsky’s new book “Inside Apple.”Īt the starting of his talk to students, Borchers surveys the crowd to find out the ratio of Android users to iPhone users, leading him to joke: “Alright that’s good. In case you are unfamiliar, you might remember Borchers from several “guided tour” videos for iPhone and other Apple products a few years back.
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Help us out in the comments if you find them.įormer Apple marketing executive Bob Borchers, who was part of the original iPhone team and helped lead the Nike+iPod partnership and third-party iPod integration with car manufacturers, recently gave a talk at a school in California to discuss his experiences at Apple (part 2 below). We will make an effort to see if they exist somewhere else. Update: Apple had these videos taken offline.